Netflix also recently introduced 30-second trailer previews in its mobile apps with a vertical orientation that mimics Snapchat and Instagram stories. The company uses customized mobile-video encodes, which can deliver 30 hours of content in 2 gigabytes, according to Johnson. Netflix has been heavily investing in the mobile user experience for the last two years, Johnson said. By default, the download-to-go feature is set to work only over Wi-Fi, but users can opt to force downloads over cellular connections. Netflix’s automatic downloads will work only when users are connected to a Wi-Fi network that’s so that customers on usage-capped wireless plans won’t unwittingly get socked with data-download overage charges. Johnson said Netflix is “working to bring it to iOS later this year.” The Smart Downloads feature is initially available on Android phones and tablets starting July 10. The company declined to say exactly how much of the content on Netflix is available to download. The more space you allow, the more recommendations Netflix will download for you.Netflix provides download-to-go for the majority of its TV shows, including all original series, but it doesn’t have rights to offer offline viewing for everything on the service (for example, Disney titles cannot be downloaded). Then they can choose the maximum amount of content they want downloaded - 1 gigabyte, 3 GB or 5GB - and click Turn On. To enable the feature, users must go to the Downloads tab on the app and switch on Downloads For You. With the Downloads For You feature, Netflix emphasized that users have control of how much video is downloaded to their device. Another recently introduced feature is “shuffle play,” rolling out worldwide in the first half of 2021 on connected TVs, which lets subscribers press a button and randomly start streaming a recommended title or one from their watch list. It’s the latest in Netflix’s ever-expanding tool set to get its more than 200 million streaming subscribers watching as much content as possible, given that higher usage correlates with lower cancelation rates. Navigate to the menu and then Available for Download to make sure you’re only looking. “We want to make discovering your next new favorite series or film even easier, whether you’re connected or not.” Once it’s installed and updated, you’ll need to launch the app and log in to your Netflix account. People who choose this new feature will have shows or movies automatically downloaded to their devices, with recommendations based on their tastes,” Patrick Flemming, Netflix’s director of product innovation, said in a statement.

“We’re excited to introduce Downloads For You.

Netflix says most - not all - content in its catalog is available to be downloaded and watched offline, with some exceptions based on licensing rights.

New netflix download feature